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China in-store 2024 is Open for Stand Application!​​​

China in-store 2023 marked a significant milestone, reopening after the pandemic. The event brought together 103 high-quality retail suppliers and store design studios, showcasing innovative store design concepts and retail solutions, which received unprecedented acclaim. A total of 13,934 professional visitors from major retail brands and design agencies attended the event. 46 industry experts discussed trends in the development of the Chinese retail industry, retail space design and construction, engaging in lively interactions with 1,240 attendees.



China in-store, the official satellite exhibition of leading global retail fair - EuroShop, has continuously embodied EuroShop's goals of promoting global retail exchanges. Dedicated to presenting unique and thoughtfully designed store solutions for the entire industry, it aims to inspire the retail sector with fresh ideas. China in-store 2024 has officially launched, and we eagerly look forward to your participation!

5% early-bird discount will be given for reservation before March 31, 2024 and 30% doposit fee is paid.


→​​​​​ ​​Download 2024 check in

→​​​​​​​ Download 2023 post show report

→​​​​​​​ Click to view the 2023 video


Stand Application

2024 Floor Plan

Click to enlarge

Product Categories

In- store Design


In-store Solutions

- Store Architecture and Store Design

- General Planning and Services

- Materials & Surfaces

- Project Management




- Shop Fitting and Display Equipment

- Mannequins and Visual Merchandising Service

- Lighting and Lamps Equipment

- Omni-channel Smart Retail Technology and Equipment



- Retail Marketing Equimpment and Service

Concurrent Events


Designer Village


Retail Technology Village

With the growth of consumer demands for personalization, store design has become a pivotal factor in elevating brand identity and enriching the customer experience. China in-store features a special Designer Village, gathering numerous prestigious design firms. Showcasing their unique booth designs and excellent design cases, these firms present their latest comprehensive solutions for Visual Merchandising and Store Design (VMSD).






Technology drives progress, and this is especially true in the retail industry. The rise of new retail models, the integration of online and offline retail, and intelligent shopping experiences are themes that will shape the future trends of the retail sector. China in-store 2024 features a special Retail Technology Village, gathering the latest cutting-edge technologies like AI (Artificial Intelligence), Virtual Reality, and Big Data analytics. These advancements are set to propel retail stores towards a more experience- oriented transformation, better catering to the consumption needs of the younger generation.


Retail Stage


Design Stage

A professional knowledge sharing platform which gathers retailers, experts, commercial properties and technology companies to discuss the future development trends of retail industry.


The organizer will invite experts and key figures who specialize in store design to share outstanding projects and cases. They will also interact with retail professionals at the event, providing a wealth of inspiration.


ERDA China


Themed Exhibition

It is derived from EuroShop RetailDesign Award (ERDA), one of the supporting programmes of EuroShop Trade Fairs. ERDA China is dedicated to crown the outstanding retail store designs in China. All entries will be assessed by 10 expert juries and 100 brand juries.








The evolving trends and changes within the industry have led to new demands from brands for commercial space design and construction. With a deep understanding of these trends and needs in commercial retail, China instore will collaborate with Hi Design. Together, they will invite various design and brand agencies to participate and showcase practical design applications and successful cases in actual projects. The aim is to bring more inspiration and insights to the industry, as well as to facilitate idea generation generation and more exchanges.


Stand Application

Exhibitor Service

Domestic Sales


International Sales

Messe Düsseldorf (Shanghai) Co., Ltd. 


Messe Düsseldorf (Shanghai) Co., Ltd. 

Sweety Fan


Ivy Zong

Tel: +86 21 6169 8367


Tel: +86 21 6169 8315

Email: sweety.fan@mds.cn


Email: ivy.zong@mds.cn