As the wave of globalization and digitalization accelerates, "nomadism" is emerging as a novel lifestyle and business trend. People are no longer confined to a fixed location but are more flexibly adapting to environmental changes, seeking new opportunities and challenges. Leveraging insights into commercial retail trends and demands, China in-store, in partnership with Hi Design, is poised to launch "PASTORAL PROJECT 2024: Seeking New business Habitat." This thematic exhibition champions the principles of "free movement," "creating connections," and "circular sustainability". The event gathers a diverse range of design agencies, independent designers, and commercial brands to explore and practice these concepts. By showcasing a variety of scenario constructions and business model innovations, the exhibition delves into the future trajectories from multiple perspectives, focusing on offline retail, commercial real estate, and urban redevelopment, through the lens of the nomadic trend.
"PASTORAL PROJECT 2024: Seeking New business Habitat" is more than just an exhibition; it's a gateway to rethinking future business models and lifestyles. By delving into the nomadic trend, we aim to illuminate new insights and spark inspiration across offline retail, commercial real estate, and urban renewal. Our goal is to catalyze innovation and growth throughout the industry, ultimately leading to the discovery of new “habitats” for commerce and community.
