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China in-store  Sets up  Designer Village to Present the Innovative Design and Creative Store Solutions

As the official satellite exhibition of EuroShop - the world’s leading retail exhibition in China, China in-store (Shanghai International Trade Fair for In-store Design & Solutions) will be held at the Shanghai New International Expo Center from November 29th to December 1st, 2023.


In order to gather more store solutions based on design thinking, China in-store will set up a Designer Village, bringing excellent design firms together to represent their latest visual merchandising and store design (VMSD) solutions for retailers who are seeking to optimize their customer shopping experiences. Through unique booth designs and excellent design case demonstrations, this special featured zone aims to bring the ultimate visual experience to visitors.



Designer Village is an excellent platform for designers to  share their unique concepts and styles, and attract the attention of retail brands and industry professionals from all over the world. At Designer Village, designers can not only communicate with retail professionals and industry experts face-to-face, but also witness  the latest trends and  leading technologies of  retail industry, that will help them effectively grasp the market trends and opportunities.


→ Read the full press release

 Benefits for Participants

The Designer Village sincerely invites:

Design firms covering store planning and design, visual merchandising, brand communication, communication design, theme display, overall planning and services, project management, etc.


Benefits for participants:

•  One speech at the Design Forum

•  Unique booth design at "Designer Village"

•  Free company LOGO display on the booth

•  Company Entry Special listing under "Designer Village" in Visitor Guide

•  Free Entry of Onsite Match Making - Designer Session

•  Free Chinese and English e-newsletters promotion under "Designer Village" theme, reaching the global retail market of EuroShop in one second!

Attractive Supporting Programme: Design Forum


As the importance of store design becomes more evident, China in-store will also set up the Design Forum to provide a platform  to connect the commercial retail industry and designers. The event will invite professionals and industrial KOL who focus on store design, to share excellent case studies, discuss trending topics, and interact with on-site retailers, creating more innovative possibilities and design inspiration.


Click here

to become an exhibitor

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Contact us

Exhibitor Inquiry


Media / Visitor Inquiry

Messe Düsseldorf (Shanghai) Co., Ltd.  


Messe Düsseldorf (Shanghai) Co., Ltd.  

Ms. Sweety Fan / Ivy Zong


Ms. Tracy Yu

Tel: +86 21 6169 8367 / 6169 8315


Tel: +86 21 6169 8336

Email:sweety.fan@mds.cn


E-mail:tracy.yu@mds.cn

             ivy.zong@mds.cn