2024 ERDA China is officially open

for entries to find the best retail store design！

ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop trade fair. ERDA is organized by Messe Dusseldorf GmbH and EHl Retail lnstitute since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials, lighting and visual merchandising, the clear communication of the product range as well as direct means of appealing to customers are key criteria for the jury of experts.

As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domestic experts to join the jury and crown the outstanding store designs in China.

→Click to view 2023 Winners & Nominated works

AWARD CATEGORIES

 Grand Awards 

-  ERDA China Retail Design Award: Top 3 winners (based on total points scored for teams/individuals)

 Special Themed Awards 

*Awarded to the highest scoring design in this category.

-  ERDA China Best Brand Presentation Award (brand concept communication): 1 winner
-  ERDA China Best Design Innovation Award (design innovation): 1 winner

-  ERDA China Best Sustainable Design Award (environmental focus): 1 winner
-  ERDA China Best lmmersive Experience Design Award (consumer experience): 1 winner

-  ERDA China Best Digital Retail Space Design Award (retail technology application): 1 winner

 Excellence Awards 

-  ERDA China Excellence in Design Award: Nominated entries

 Individual Awards 

-  China Retail Golden Designer: Top 3 independent designers (based on total points scored)

-  China Retail Golden Young Design Talent Award: Top 3 young designers under 35 years old(this award can be given in addition to other awards)

WINNERS' BENEFITS AND NORMINEES' BENEFITS

  WINNERS' BENEFITS  

-  ERDA China trophy and certificate which are endorsed by EuroShop.

-  The ERDA China Grand award winners will be granted a free 9sqm booth in China in-store 2024 Designer Village (value RMB 25,992).
-  The ERDA China Grand award winners will be granted keynote speech at China in-store 2024 Design Stage, sharing experiences and project highlights to professional retailers. The organizer will provide local travel expenses and one night's accommodation for the speaker.
-  ERDA China Grand award-winning projects will be nominated directly for the final round of assessment of EuroShop RetailDesign Award.
-  The project team will be interviewed by official media partners, and the interview will be released on China in-store official WeChat, Website, media partners' platforms and EuroShop 3l6l5.

-  Free tickets for ERDA China Award ceremony.

  NORMINEES' BENEFITS  

-  The projects will be shown to 9 expert judges and 100+ retail brand judges.

-  Nominated projects will be displayed in the form of showcase wall in the Designer Village of China in-store 2024 which can maximize industry exposure and establish potential business opportunities.
-  The project video (around 1 minute) will be published on China in-Store WeChat Video Channel.

-  The opportunity to be interviewed by the organizer and media, and the interview will be released on China in-store official WeChat, Website and media partners' platforms.

SCHEDULE AND ENTRY REQUIREMENTS

SCHEDULE:

ENTRY REQUIREMENTS:

The projects should be physical retail stores (such as brand stores, concept stores, shopping malls etc.) that has been open for business in China since January 2023. This competition accepts project-based submissions. Entries may be submitted by retailers and designers. One applicant may submit up to 3 projects.

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THE JURY'S ASSESSMENT CRITERIA AND SCORES

EXPERT JUDGES

Click to enlarge

BRAND JURY

HOW TO PARTICIPATE

Please click here to download the registration form of ERDA China.

Please click here to download the registration form of individual awards.

Prepare project materlals
1) Complete the registration form and prepare 5-20 project real-life images (image resolution > 300dpi, size < 5M).

2) A video up to 3 minutes, MP4 format.

Submit all required materials
Compress all required materials into one file and send it to c-in-store@mds.cn through WeTransfer.
PS: The file should be named as the project title plus the full name of the applicant.

CO-ORGANIZER

STRATEGIC MEDIA PARTNER

CONTACT US