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Visitor pre-registration for China in-store 2023 is now open!

China in-store 2023 will be held from November 29 to December 1, 2023, at the Shanghai New International Expo Center, Hall W5. Since its launch in China in 2015, this exhibition is committed to present design-thinking based store solutions for the entire industry. It will provide more space for suppliers of high-quality store solutions to showcase their expertise, and bring more inspiration to the retail industry.


Gathering High-quality Retail Suppliers, Displaying Innovative Retail Solutions

China in-store 2023 is anticipated to welcome over 100 high-quality retail design and solution providers.


As of now, well-known domestic enterprises such as Yiree, Changhong, Nexnovo, Max Brilliant, Zkong, Vianolux, Manu Art, OnTime, Shopworks, Yateer, Xingda, Bloom Design, SODA Design, VEGA Design, PJ Design, Bonbi Design, CI Partners will present their latest products and projects.


International brands like VKF Renzel from Germany, BONAMI from Belguim, Outform from the Netherlands, 3M from the US, BDA Design from Singapore, and Cheil Advertising from South Korea will also grace China in-store with their presence.

Special Designer Village, Showcasing More Design-Thinking Store Solutions

To present more store solutions based on design thinking, China in-store will continue to set up a Designer Village, gathering numerous prestigious design firms. With unique booth designs and a plethora of outstanding design case studies, they will showcase comprehensive newly crafted Visual Merchandising & Store Design (VMSD) solutions, to retailers looking to enhance their customer shopping experience, thus, offering visitors an ultimate visual feast.


The exhibition will also feature a specially established Design Forum, providing a platform for dialogue and interaction between the commercial retail industry and designers. Experts and leading figures specializing in store design will be invited to share exemplary cases, discuss hot topics, and interact with on-site retail professionals, bringing forth more possibilities for innovation and design inspirations.

Abundant Concurrent Activities, Grasping Retail Trends Holistically

China in-store is well-known in the industry for its high-quality supporting programs. In addition to outstanding booth displays, there are high-caliber conferences, forums, and professional competitions on schedule, delivered in various formats and themes, to help retail professionals explore future industry development trends.


Retail Stage


The Retail Stage will continue to focus on development trends of the retail industry, bringing together credible retail academic experts, shopping mall operations executives, and outstanding retail brand merchants to share their insights. 


ERDA China


The EuroShop Retail Design Award China (ERDA China) will continue its mission to crown the best in Chinese design, selecting the best retail physical store design in China. 


Window Display Awards



2023 Window Design Competition has been launched to further enhance the competitiveness of visual marketing. The competition will gather high-end window designer brands, display designers, and visual marketing solution providers to search for the most compelling window design.

Contact Us

Exhibitor Inquiry


Media / Visitor Inquiry

Messe Düsseldorf (Shanghai) Co., Ltd.  


Messe Düsseldorf (Shanghai) Co., Ltd. 

Ms. Ivy Zong


Ms. Tracy Yu

Tel: +86 21 6169 8315


Tel: +86 21 6169 8336

Email: ivy.zong@mds.cn


Email: tracy.yu@mds.cn