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China in-store 2023 is Back!

Messe Düsseldorf (Shanghai) Co., Ltd. recently announced that the Shanghai International Trade Fair for In-store Design & Solutions (China in-store), which had been suspended for the past two years due to the national pandemic control measures, will restart in 2023. It is scheduled to be held at the Shanghai New International Expo Center from November 29th to December 1st, 2023!


2023 is the first year of the post-pandemic recovery. In the first quarter, China's GDP grew by 4.5% year-on-year, illustrating a strong economic rebound. The rapid recovery of contact consumption drove retail sales to increase 5.8% year-on-year. During the just-concluded May Day holiday, an astonishing 274 million people traveled and shopped. Market confidence and willingness to consume are recovering rapidly, exceeding 2019 levels. The recent boom in the consumer market has sent strong recovery signals to the retail industry. The timely return of China in-store can not only respond to the expectations of the retail industry for offline communication, but also promote rapid and high-quality development.



As the official satellite exhibition in China of EuroShop, the world's leading retail exhibition, China in-store continues to pursue EuroShop's endeavor to promote communication among global retailers. Since its launch in China in 2015, this exhibition is committed to present design-thinking based store solutions for the entire industry. It will provide more space for suppliers of high-quality store solutions to showcase their expertise (store design, props, materials, lighting, retail technology, retail marketing etc.), and bring more inspiration to the retail industry.


In addition, China in-store will continue to organize various of special programmes, including forums, awards, competitions, and other exciting activities, simultaneously along with the exhibition to enrich the visiting experience.


→ Read the full press release

 2023 Floor Plan

Product Categories

Shop Design


Store Solutions

- Store architecture and store design
- General planning and services

- Project management

- Materials & Surfaces


- Shop Fitting
- Visual Merchandising

- Lights

- Retail Technology



-​​​​​​​ Retail Marketing

Visitors from

Contact us

Exhibitor Inquiry


Media / Visitor Inquiry

Messe Düsseldorf (Shanghai) Co., Ltd.  


Messe Düsseldorf (Shanghai) Co., Ltd.  

Ms. Sweety Fan


Ms. Tracy Yu

Tel: +86 21 6169 8367


Tel: +86 21 6169 8336

Email:sweety.fan@mds.cn


E-mail:tracy.yu@mds.cn