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China in-store 2024 Forum Detailed Schedule Announced !​​​​​​​

China in-store 2024 - the official satellite event of EuroShop,  will be held from 3rd to 5th September 2024 at the Shanghai New International Expo Center. The show is committed to present design-thinking based store solutions for the entire industry. In 2024,the show will primarily focus on two major areas: in-store design and decoration, in-store solutions. 



Retail Stage



The Retail Stage will continue to focus on development trends of the retail industry, bringing together credible retail academic experts, shopping mall operations executives, and outstanding retail brand merchants to share their insights. 

→ Click to view Retail Stage


Design Stage



The Designer Stage will gather experts and key figures who specialize in store design to share outstanding projects and cases. They will also interact with retail professionals at the event, providing a wealth of inspiration.

→ Click to view Design Stage

Retail Technology and Store Design

Driving the Transformation of Physical Retail Stores

With the integration of online and offline channels emerging as a new trend, the concept of "new retail" has transformed retail stores from mere places of sale, into experiential spaces. This shift has placed the spotlight on transforming and upgrading offline retail, in line with the latest trends. In response, China in-store will leverage store design and retail technology to bring a multitude of solutions to the physical retail industry, thereby facilitating the transformation and upgradation of offline retail operations.


Retail Technology Village

China in-store 2024 features a special Retail Technology Village, gathering the latest cutting-edge technologies like AI (Artificial Intelligence), Virtual Reality, and Big Data analytics. These advancements are set to propel retail stores towards a more experience- oriented transformation, better catering to the consumption needs of the younger generation.



Designer Village


With the growth of consumer demands for personalization, store design has become a pivotal factor in elevating brand identity and enriching the customer experience. China in-store features a special Designer Village, gathering numerous prestigious design firms. Showcasing their unique booth designs and excellent design cases, these firms present their latest comprehensive solutions for Visual Merchandising and Store Design (VMSD).


Themed Exhibition

New industry trends and changes are shaping new demands for commercial space design and construction. With a deep understanding of these trends and needs in commercial retail, China in-store will collaborate with Hi Design. Together, they will invite various design and brand agencies to participate and showcase practical design applications and successful cases in actual projects. ​​​​​​​


Contact Us

Exhibitor Inquiry


Media / Visitor Inquiry

Messe Düsseldorf (Shanghai) Co., Ltd. 


Messe Düsseldorf (Shanghai) Co., Ltd. 

Sweety Fan / Ivy Zong


Tracy Yu

Tel: +86 21 61698367 / 61698315


Tel: +86 21 6169 8336

Email: sweety.fan@mds.cn / 

           ivy.zong@mds.cn


Email: tracy.yu@mds.cn